NZ Online Directories: List Of ALL the Free Online New Zealand Business Directories

List of The Best FREE Online NZ Directories (In Priority Order):

  1. Dmoz.org (New Zealand)
    • Worldwide directory actually, but has 2-thumbs-up from Google, so put a link to your website here first (and it can take ages before it is approved so you might as well start the process now)
  2. Finda.co.nz
    • In my opinion the very best online directory in New Zealand. An official Google partner. Automatic submission to Google Maps, UBD.co.nz & Wises.co.nz. Easy to use. Good looking profile pages
  3. NZS.com (“New Zealand Search”)
    • Really good quality. Great looking graphics. Good profile pages.
  4. HotFrog.co.nz
    • Impressive presence in Google.co.nz for a variety of searches.
  5. Zenbu.co.nz
    • Very cool map-based business directory.
  6. MadeFromNewZealand.com
    • High quality. Lots of features.
  7. NZPages.co.nz
    • Good, clean, “minimalist” directory.
  8. Google Local Business Centre
    • After your free Finda listing has placed a marker on Google Maps for you, “claim” your business using Google LBC and add more details about your business
  9. Yalwa.co.nz
    • Global directory, with dedicated subdomains to New Zealand cities.  Free text in the description field, you can add hyperlinks (this is rare)
  10. NZWebZ.co.nz
    • Ok
  11. ZipLeaf.co.nz
    • “In growing stages, clean/sharp graphics, up to date functions. Promising” – [Thanks to James for his review]
  12. NZDirectory.co.nz
    • “Clean/sharp graphics, up to date functions, PR 5 with a lots of categories with PR 4/3, Alexa rank isn’t too bad either” – [Thanks to James for his review]

Quality Non-NZ Directories That ARE Worth Your Time:

  1. AboutUs.org
  2. Squidoo.com

Criteria For The Best NZ Directories:

To get on the official list above, the directory must meet most of these criteria:

  1. Does Google like it?
    • Does the directory often appear in Google.co.nz Search Engine Results for a variety of NZ searches?
    • How good are the directories own Search Engine Rankings?
    • What SEO techniques does the directory use?
  2. Is the process of adding my website to the directory easy, intuitive and quick?
  3. Will it provide a clean hyperlink to my website?
    • “No-follow” hyperlinks are of little use to us
    • Redirection “tracker” hyperlinks are not as good
  4. Is the website approval time short?
  5. Are the other websites in the directory high quality? (Eg, have the webmasters let spammy websites through?)
  6. Can I specify my own anchor text for my hyperlink?

Other NZ Directories That ARE NOT Worth Your Time

  1. NZSearch.co.nz & SearchNZ.co.nz
    • 5 years ago these directories were great because there was little else to choose from, but the web developers abandoned it long ago and it has slowly rotted away.  Badly in need of an overhaul.
  2. PiperPat.co.nz
    • Crude, old, but effective (Page Rank 6!). But I have had no response to my requests for additions for over 6 months.

Other NZ Directories I Haven’t Reviewed Yet

If you have used any of them, please write a short review of your own, in the comments below.

  1. SearchZone.co.nz (Looks promising actually, worth a closer look)
  2. Gopher.co.nz (Worth a closer look)
  3. SosNow.co.nz
  4. DirectoryNZ.net
  5. NZWebs.co.nz
  6. NZsbDirectory.co.nz (NZ Small Business Directory and Travel Guide)
  7. WebsiteDirectory.co.nz
  8. WebLinks.NewZealand.co.nz
  9. AccessNZ.co.nz
  10. BizNZ.com
  11. NewZealandWebsites.com
  12. IndexNZ.com (Ghastly!)
  13. KiwiDirectory.co.nz
  14. LinkNow.co.nz (Hideous)
  15. BizDirectoryNZ.com
  16. GoNZoz.com
  17. Go4NewZealandBusiness.com
  18. FindMe.net.nz
  19. FindItOnline.co.nz
  20. mKiwi.com
  21. LimeLight.co.nz
  22. 2cu.co.nz
  23. Finden.co.nz
  24. NZFound.co.nz

List of NZ Directories You Have To Pay For:

For the sake of completeness I thought I better start a list of “paid-inclusion” directories too, so here it is.

  1. Yellow.co.nz
  2. WorkBoot.co.nz
  3. iLook.co.nz
  4. GoSmart.co.nz
    • Clean, modern graphics, easy to use interface. Looks very promising

Is There a New Zealand Online Business Directory Missing?

What other New Zealand directories do you think should be added to any of these lists? Add them in the comments below.

32 Responses to NZ Online Directories: List Of ALL the Free Online New Zealand Business Directories

  1. Bruce Cottee says:

    Fast, accurate, simple and Google loves it – very inclusive with the best NZ Community services database

  2. Bruce Cottee says:

    The 2CU website presents to the public the most complete database of community services in NZ.
    It is fast and easy to use. It provides an easy way to have all community service data in one place in a way that is relevant regionally and nationally . The database is owned by the registered nzCWET trust ( NZ Communities Web Enhancement Trust) that aims to give every service provider in NZ a free web page that is found easily by Google.
    The database is the first in NZ that has an API that allows universal access for personalised presentation.

  3. sandra says:

    The goSmart one isn’t Free FYI.

    Thanks for the list – will come back and comment at some point

  4. Adam says:

    Thanks for the list. Why does Dmoz always take so long? Finda has always been good for fast indexing.

  5. Jason says:

    Great list!

    NZPages appears to be dead or dying. The add site and contact forms fail with a 500 error.

  6. Thanks so much for the list, here is another directory for you i am currently building it should be ready in acouple of weeks or so Bawd.co.nz Business & Website Directory

    • Sheldon Nesdale says:

      Hi Nicholas, I’m not in the habit of linking to “coming soon” websites. Let me know when you’ve launched and I’ll take a look

  7. David Ruck says:

    http://www.nzfound.co.nz. Crude right now but just watch our reinvestment into our new site, SEO and public marketing campaigns over the next 3-6 months 😉

  8. Nick says:

    Hi Sheldon, BAWD.co.nz Business & Website Directory is ready for you to take a look, your feedback would be greatly appreciated. Thanks.

  9. Great list Sheldon. In terms of Yellow you can get a basic online listing for free where you can include your contact information and website URL.

  10. Sarah Matheson says:

    Thanks for this list , took us sometime to go through them all…

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